Client
Ukrainian company, engaged in combat training of military and security personnel.
Objective
Develop a logo, slogan, and brand identity.
Challenge
The first startup in Ukraine on combat training of such scale needed a vivid presentation and vision. How can branding transmit all the advantages of the company and strengthen its already powerful features?
Solution
We are simple people: if we need to comprehend the processes, we sit down and analyze them until we understand them. So, the first thing we did was go as a team to the shooting range. Then we realized that it's the same thing that Special Warfare CENTER #13 offers in no way at all. A huge training range, world-famous lecturers, instructors, and coaches, a team that will work with you so that you will be back another person - a stronger person both physically and psychologically. "It doesn't look like anything to me," you will say, quoting the Westworld, and you will be right.
We chose rich colors, added some magic in the forms of prints, so that they pulsate, come alive and say, "knock-knock-come, knock-knock-train, knock-knock-get strong". And reinforced it with a catchy slogan: "Turn your power on".
May the force be with you.